A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers: 93% of travellers worldwide say online reviews have an impact on their booking decisions.

Whilst TripAdvisor is probably the most widely recognised online reviews platform for accommodation, Google is rolling out a valuable tool for hoteliers, giving insight into your guest feedback.

Part of Google Places for Business, the new 'Reviews in Google Places' helps you learn what your customers are saying across the web, in one convenient location.

From here, you can easily respond to reviews left on Google+ and read reviews from other sites such as Booking.com, Agoda, Trivago etc.