By Hannah Edensor

One day after Quest Serviced Apartments relaunched as ‘Quest Apartment Hotels’, we decided to get the lowdown on the industry by speaking exclusively to Quest ceo Zed Sanjana.

And what an industry it is, with Airbnb, online travel agents, and a competitive landscape –...

If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a heated conversation is to ask what they think about online travel agencies, better known as OTA. You know, Expedia, Booking.com, Hotels.com, Orbitz, Travelocity… oh, and you might as well include meta-search engines such as Trivago, Kayak, Hipmunk and even TripAdvisor into the equation. And if you want to conversation to go sour, perhaps you’ll ...

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2013 had Gangnam Style. 2014 has the ALS Ice Bucket Challenge. Both incredible achievements that have left marketers and promoters around the world wondering: What’s the magic formula? What’s the secret sauce?

Last year, as much as I tried, I couldn’t work out what it was about Gangnam Style that made it get 1 billion vie...

The story goes that at Virgin’s head office, in their boardroom, is an empty chair. The chair represents the customer, so whenever Sir Richard and his executives get together, symbolically the customer is right there with them. This way they are reminded to see things from the customer’s point of view and not just their own.

The story goes that at Virgin’s head office, in their boardroom, is an empty chair. The chair represents the customer, so whenever Sir Richard and his executives get together, symbolically the customer is right there with them. This way they are reminded to see things from the customer’s point of view and not just their own.